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Advertising and marketing
It's easy to get caught up in the excitement of creating an innovative, inspiring marketing campaign. But for your campaign to succeed, it needs to stay within the bounds of a vast range of codes, guidelines, standards, regulations and legislation.
"There are a lot of regulations that can limit what, when and how you advertise," says Gavin Matthews, head of Bond Pearce's retail team. "And breaching them can be very serious: possibly ending up in criminal prosecution for your organisation - or you personally."
Bond Pearce helps advertisers and marketers stay out of the line of fire in a range of ways. "With lots of recent changes to the regulations, both marketers and the lawyers who support them need ongoing training to help them ensure marketing activity is compliant," says Gavin. "We help by providing everything from briefings to bespoke workshops to make sure everyone is aware of what they need to be doing."
The firm also provides a copy clearance service, designed to provide a fast and efficient legal check of material. "We are set up to clear copy quickly so that deadlines can be met without clients taking a risk and just hoping there's no problem with whatever they've just sent to print or are about to film."
But in the current environment, sooner or later a marketing campaign will cause a complaint. "We spend a lot of timing defending clients against complaints to the ASA and other regulators," says Gavin. "And we also help our clients bring complaints when competitor campaigns unfairly damage their market position.
With us looking out for them our clients are able to concentrate on building their brand and their business - while avoiding expensive and embarrassing mistakes."
Our services to our clients avoid this include:
- Copy clearance - press, radio, TV, Radio, online
- Training
- Intellectual Property advice
- Data Protection advice
- FSA advice
