Bond Pearce

On 11 January, the European Commission is set to launch two new initiatives aimed at enhancing the role of the internet economy within the EU:

  • a Green Paper on the obstacles hindering further integration in the European market for card, internet and mobile payments and how these could be resolved
  • an Action Plan to double the share of the internet economy in Europe by 2015 by improving access to online products and services across Europe, and by making it easier to buy and pay for products online.

The Green Paper assesses the current landscape of card, internet and mobile payments in Europe and identifies the barriers to the vision of a fully integrated payments market. Innovative payment means, including internet payments and mobile payments, is a new field for EU Policy.

The main issues identified in the paper and on which the Commission is seeking views are:

  • market access and entry for existing and new service providers
  • payment security and data protection
  • transparent and efficient pricing of payment services
  • technical standardisation
  • inter-operability between service providers.

 

European sources claiming to have reviewed the draft Green Paper suggest that mobile payment use in European markets are being limited by the strong fragmentation of the mobile payment market.  The m-payments market operators have not yet agreed on a viable business model for an EU-wide inter-operable payment solution, but are still controlling standards in a way that reduces access by competitors.  

These findings are consistent with the investigation into the standardisation process for internet payments put in place by the European Payments Council as part of its work on SEPA (the Single European Payments Area).  While the Commission supports SEPA and recognises the need for standardisation in promoting integration through inter-operability and competition, it has also emphasised that these standardised arrangements for e-payments should not be allowed to prevent innovation and lock out non-bank entrants to e-payments.  These kinds of restrictions limit the use of e-commerce cross-border.

Another issue flagged in the Commission's Green Paper is the security of online and mobile payment systems.  Sensitive customer information should stay within a secure payment infrastructure, both in terms of processing and storing data, the EU executive believes. "It is crucial that authentication mechanisms for payment transactions comply with this and that the number of parties having access to authentication data during or after a payment transaction is minimised," the draft paper says.

The deadline for submitting contributions to the consultation will be 11 April 2012.

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